University Life Branding Basics

University LifeLiving, Learning, Leading

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Downloads and Resources

Logos

Notes on Formats: EPS files are for use with Adobe Illustrator. They are vector graphics, and therefore are good for anything that requires extensive resizing and for serious graphic design. JPG is a good all-around file format. These JPG files are optimized for print, and can be used in Word or Publisher documents. PNG files have the clarity of JPG files with the transparency of GIFs, and are the preferred file type for web publishing. GIF files tend to be blurry or pixelated, but are small and make for quick downloads.

For Print

Green and Gold University Life Logo: .eps .jpg
Black University Life Logo: .eps .jpg
Green and Gold University Life Logo with Reversed Box: .eps .jpg
Black University Life Logo with Reversed Box: .eps .jpg
University Life Tagline: .eps .jpg
University Life Tagline with Reversed Box: .eps .jpg
George Mason Logos for print

For Web

Green and Gold University Life Logo: .png .gif
Black University Life Logo: .png .gif
Green and Gold University Life Logo with Reversed Box: .png .gif
Black University Life Logo with Reversed Box: .png .gif
University Life Tagline: .png .gif
University Life Tagline with Reversed Box: .png .gif
George Mason Logos for web

Photo Release Form

Mason's Visual Identity Guide

Mason's Web Identity Guide

Web Template Generator

Advertising and PR Suggestions

Checklist at a Glance

Marketing Tips and Resources

Questions?

The Identity Committee is interested in your input. Contact: Michele Braithwaite, print standards;
Karen Wolf, web standards.